Six accounts for a travel & lifestyle brand across TikTok, Instagram & YouTube. Owned strategy, content, community and growth.
TikTokInstagramYouTubeCommunity6 accounts
Context
A travel & lifestyle brand in Rome with no meaningful social presence. The brief was simple to say and hard to do: build an audience from zero, across multiple platforms, fast, and make it the brand’s primary discovery channel.
What I did
Ran six accounts as one portfolio. A flagship (@romeitalytravel) on TikTok, Instagram and YouTube, plus satellite accounts (@thetipsytour, @romewithchef, @carpediemtourss) each with a distinct angle, cross-feeding the same content engine.
Built repeatable formats, not one-off posts. Found the hooks and edits that travelled, then templatised them so output stayed high without diluting quality.
Owned community, not just publishing. Replies, DMs and comment-led content turned passive viewers into a returning, high-intent audience.
Used platform-native rhythm. Posting cadence, trends and sounds tuned per platform rather than cross-posting identical assets.
Result
1M+ followers across the portfolio in under a year, from a standing start: 447K on TikTok and 306K+ on Instagram for the flagship alone (311K at peak while I managed it), plus 88.2K on YouTube.
