Social lead across collaborations with Paul McCartney & Wings, David Bowie and Warner Chappell Music.
Paul McCartney & WingsDavid BowieWarner ChappellLicensingGlobal
Context
Working with iconic catalogues (Paul McCartney & Wings, David Bowie, Warner Chappell Music) means the bar is set before you start. The work is to honour the artist and the rights while making content that actually performs on a 2020s feed.
What I did
Led social across the collaborations end to end: from creative concept to the content that shipped on Yousician and GuitarTuna’s channels.
Translated catalogue into feed-native content, turning legendary songs into formats people learn, play and share, not just watch.
Held the brand and licensing line. Official artist work carries strict guidelines; every asset stayed on-brand and on-rights while still earning attention.
Coordinated across stakeholders (label, brand and creative) so a high-sensitivity collaboration moved at social speed without friction.
Result
Global, multi-artist campaigns delivered: official collaborations with three of music’s most recognisable names, executed at the standard their catalogues demand and the cadence social rewards.
